The fashion house's opulent and sensual Spring/Summer 2023 print, depicting a bucolic scene inspired by the Leda and the Swan archival pattern originally designed by Roberto Cavalli in 1994, is the protagonist of a charming capsule collection that will be celebrated with a rich program of events and activations.
Conceived by Creative Director Fausto Puglisi, who paid tribute to the brand's artistic heritage by reinterpreting the iconic print with an unapologetic and always very feminine vibe, the Wild Leda seasonal capsule includes ready-to-wear, beachwear, accessories, - including the season's signature Roar Bag and Pettegole slingback shoes, - as well as a selection of homeware and furniture pieces.
The Roberto Cavalli's Wild Leda Summer will kick off in London where the brand teams up with the city's luxury shopping mecca Selfridges install a dedicated pop-up store that, starting from June 1 for four weeks, will animate the department store's second floor. Selfridges' two main windows facing Oxford Street will showcase the Wild Leda capsule with a fascinating, surreal installation, that will also inspire the decoration of one of the department store's restaurants, the Brasserie of Light, where the mythological inspiration of Wild Leda meets that of Damien Hirst's Pegasus. For four weeks, the chic food destination will show customized Roberto Cavalli Home tableware, cushions and candles, and will offer a special menu designed in collaboration with the Italian brand.
"We are happy and honored to kick off this project with Selfridges, a cutting-edge, point of reference in the luxury shopping scene. Selfridges provide next level omnichannel customer experiences for a discerning international client. It is a landmark destination where everyone is welcome - a creative playground in which to discover and share new ideas and that fits perfectly with the spirit of the Roberto Cavalli Brand," says Sergio Azzolari, Roberto Cavalli Group Chief Executive Officer. "Wild Leda at Selfridges will bring a piece of the glamorous Roberto Cavalli Summer lifestyle to London - bold, beautiful and unique."
Tightening its bond with the city of London, on June 1 Roberto Cavalli will also host a cocktail event at its flagship on Sloane Street.
The Wild Leda celebrations will continue through summer with pop-up shops at both the label's boutiques in Milan, Rome, Miami, St. Tropez, Cannes, and Porto Cervo, and at selected patterns, including LuisaViaRoma Firenze, Russo Capri, Franzese Napoli, Parisi Taormina and Julian Fashion Milano Marittima.