Paris Texas x Luisaviaroma for Unicef in Capri

PARIS TEXAS X LUISAVIAROMA for UNICEF EVENT in CAPRI
Capri, Sunday July 31st 2022

Last night LuisaViaRoma hosted the sixth edition of the LuisaViaRoma for UNICEF charity event in the magical setting of the Certosa di San Giacomo in Capri.

During the unforgettable gala, guests were entertained with a welcome cocktail, a placée dinner and a live auction of luxury goods and unique experiences conducted by Simon de Pury.

The evening was attended by international celebrities, philanthropists and illustrious personalities from all over the world.

For this occasion, Paris Texas had the pleasure of joining, as the official shoes partner of the event, by creating a special capsule in partnership with LuisaViaRoma.

Inspired by the glitzy Southern island of Capri, Paris Texas has created four styles to celebrate the Italian dolce vita: from lace-up stilettos to platform sandals, there is a shoe that fits any occasion, including exploring the dramatic seascape in a brand new flat style created for the capsule. The colours for the capsule can be found around the island itself: fuchsia is lifted from bougainvillea flowers blooming on cobbled streets, turquoise is a nod to the sparkling blue waters and silver is reminiscent of the glimmering moonlight that cocoons the island at night.

From 27th to 30th July, the capsule was exhibited in a dedicated corner in the Luisaviaroma showroom, which welcomed hundreds of national and international celebrities, including: Cindy Mello, Alexis Ren, Frida Aasen, Gabrielle Caunesil, Amy Jackson, Giulia De Lellis and many others.

From Friday 29th July, it was possible to buy the capsule through the official website of Luisaviaroma, on which an editorial has also been uploaded that found the Colombian model Jen Ceballos as the protagonist.

This editorial had several locations, including the historic Grand Hotel Quisisana, famous for being a destination for princes, film stars and writers since 1845.

Thanks to the auction, around 8 million euros have been raised this year to support UNICEF programs aimed at protecting and guaranteeing the rights of all vulnerable children in the world. In particular, the funds raised during this edition will support UNICEF programs in response to emergencies, with a focus on the Ukrainian and Syrian crisis.

The event was presented by Jamie Foxx, led by Luisa Panconesi, President of the LuisaViaRoma event committee, Paolo Rozera, General Director of UNICEF Italy and Tommaso Chiabra, Event Fundraising Chairman of UNICEF Italy and was supported by Red Sea Film Festival, founding partner of the event.

Highlights of the event include special performances by world superstar, award-winning actress, singer and performer Jennifer Lopez and actress, singer and producer Sofia Carson.

The evening was made even more special by the participation of international celebrities, including: Spike Lee & Tonya Lewis Lee, Nathalie Emmanuel, Maye Musk, Frida Aasen, Lara Stone, Vanessa Hudgens, Jared Leto, Leonardo DiCaprio, Casey Affleck, Khaby Lame , Natasha Poly, Ed Westwick, Sara Sampaio, Jasmine Tookes, Lorenzo Viotti, Mattia Stanga, Sangiovanni, Leonie Hanne, Karolina Kurkova, Aimee Sun, Hana Cross, Izabel Goulart, Ansel Elgort, Neelam Gill, Edward Enninful, Matilde Gioli, and many other.