Build your brand on Instagram

For most people, social media marketing means activities on Facebook. Only and only. Twitter in the consciousness of practically every brand does not exist. Positive exceptions only confirm the rule. Pinterest met a similar fate, although here I saw the potential. However, the topic quickly subsided and the service itself was probably a bit less popular. Surely in our country, although I judge only after being active on my board. In this pursuit of fans, we have forgotten a bit about one more player. Instagram.

It is a mistake of many companies, including the largest ones, to direct their offer to places with a huge crowd. Not only among potential customers, which is a positive phenomenon, but also among direct competitors. As a rule, we go where the trail has already been wiped out and mistakes made in front of you. In the case of both Pinterest and Instagram, however, I noticed one important fact. Competition is still lacking and customers can always be brought there.

When Pinterest became popular in Poland, I was hoping that there would be brands that would take advantage of this fact by building their competitive advantage. Although there were some ambitious projects, even with good results, there was no breakthrough. Brands were still building a nest for themselves, counting on people who were already in the service. As usual, it was forgotten that potential customers can be invited to their profile. Here you can buy shoutouts from popular profiles https://www.youtube.com/watch?v=_lnr8JEdCZA

The situation with Instagram looks even worse. Polish brands did not notice the potential and opportunity for marketing use of the website. Translations, as usual, were many and, as usual, one came to the forefront of the stakes. There are no or too few customers there. The situation was incomprehensible to me. This is all the more so because account management does not require specially prepared strategies.

However, there are brands that have not only recognised the potential, but also used it effectively. Instagram is not for everyone. That is a fact. Without interesting material it's hard to succeed. However, as you will see below, this is not as unrealistic as it might seem.

One of the most interesting profiles conducted by MTV belongs to MTV. The station cannot complain about the lack of materials, although a relatively small number of images has been up to now. It's hard to judge, whether it's a lot or not, but a huge group of people watching is not the number next to which you can go indifferently. Starbucks posted even fewer pictures, although their involvement is worthy of jealousy. The most popular photo on the profile has gathered an incredible number of clicks. Do you need further evidence of the usefulness of this profile? If we talk about building our own image, it was one of the best possible actions. All images on the profile carry one very clear message. Starbucks is part of life, a lifestyle product.
Red Bull followed a very similar strategy. A brand known for everything that is extreme and risky in a very similar tone leads its profile. The journey through all the pictures in the photo book creates a whole, a very coherent story. The pictures depict people who enjoy life, participate in sports and travel around the world.

I agree with one, not every brand will find its way into Instagram. However, I believe that every larger brand has something to boast about. From the presentation of the company from the inside out, to everything related to its activities, the idea. We don't have to wait until customers come to us. If we show them how to reach us, not only will they be interested in the application, but we will be their first profile tracked. We can be sure that they will not forget who invited them. So maybe it is worth trying?