The right (or wrong) color can change audience behavior
You might not consider color an important part of your social media strategy, but the psychology behind it proves it's worth careful consideration. According to the study Impact of Color on Marketing, "People make up their minds within 90 seconds of their initial interactions with either people or products. About 62 to 90 percent of the assessment is based on colors alone."
Want to know more about the Psychology of Colors in Marketing and Branding? Read this article now.