Social media marketing may be all the buzz right now, but the truth is there is still a preference out there to have something tangible you can touch, feel and save. Real Estate Flyers give people the opportunity to hold onto it and come back when they are ready. Whether you are a service business or a retail shop, flyers are one of the simplest and most cost effective ways to market your business. When done correctly, utilizing flyers can be an effortless way to gain new customers.
Below I will outline some tips on creative ways to use flyers in your marketing plans.
It's very easy to make the mistake of trying to fit every product or service you offer when designing your flyer. More times than not, you are really unable to fit that much on a 8.5×11 paper. All the content ends up looking cluttered. Try to highlight just a couple of your key services and go into more detail about them.
Customer testimonials are like gold to any business. They add credibility to your company and your services/ products. Anywhere you can get them in, do. You also want to be sure to include their full name and photo if feasible. In fact, testimonials should be a staple in each of your marketing programs. They are that effective.
- Keep Your Design Clean and Straightforward
Using a lot of colors and fonts can be a sensory overload for people. It makes it hard for them to focus on what you are trying to offer. You want to keep it uncomplicated and use only maybe 1-2 fonts max. Make sure that whatever design you decide on, it is adding to the flyer's message. I also want to stress using professional looking photos. Have them printed by a service. Never use a photocopied image. Use clean fonts.
- Include An Enticing Coupon or Discount
I love a discount and so does every other person. You will undoubtedly receive maximum results from using a coupon over anything else. Just make sure it is a good discount that will leave an impression. You also want to add a photo of the product you are offering a discount on. This is sure to increase the number of redeemed coupons.
A call to action is key when trying to get people to engage with your business. You must choose a primary call to action (i.e. make an appointment, call, visit your website) and make it big, bold and prominent. Repeat the call to action in various ways at the top and bottom of your flyer. This has been found to be very effective in achieving results. Another key item to include on your flyer is the business address and phone number. Even include a map if you can.
When it comes time to design your flyer, make sure you are using Flyerco.com. They have a great selection of real estate flyers. They have a robust template gallery with a variety of styles to suit any taste. You just customize it with your images and text and you are ready to download, print and share your beautiful piece of work!