On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name celebrates the birthday boy, his winning attitude, and his impeccable sense of style through a tennis collection all in white - the Achromatic Collection.
Humans may be the most adaptive species of them all. We've changed, evolved, generation after generation. Bounded only by the earth, the ocean, and the sky. We've moved over plain fields. Crossed continents. And even if it feels like we've settled down, our journey has hardly begun.
Inspired by David Hockney, we look at his California series of paintings produced during the 60's. Our HS16 prints are based on elements in his art, reinterpreting them with a Björn Borg twist. Inspirational key words for the collection: Clean & crisp, colour blocks, and summery water reflections.
Hockney's use of different styles and techniques, clear graphic lines, water colour effects, and technical drawing, will be the reference for simple and strong graphic stripes and dots seen in this seasons Björn Borg underwear and tennis collection.
Jeu de briques
Snake
Pacman
Bubble