When perfume rhymes with pastry... Taste and smell are two senses that inspire pastry chefs as well as perfumers, and collaborations between the two worlds continue to flourish. Philippe Conticini declined the fragrance Flower Bomb from Viktor and Rolf in a rose jasmine vanilla chou (October 2013) ; whereas Pierre Hermé created a peaches and cumin pie for Rochas (2012).
More recently, Nina Ricci and Ladurée's pastry chef Vincent Lemains launched pink and gold macaroons (raspberry, almond, lemon), for the release of La Tentation de Nina, a fragrance created by the talented Olivier Cresp.