I discovered this beautiful idea on Pinterest thanks to Christelle.Tokyo-based advertising agency I&S BBDO has designed a very special set of symbolic patterned nori, the seaweed needed to roll a sushi, for Umino Seaweed, in order to help the company recover from the sales after the 2011 Japanese tsunami.The idea brings together traditional Japanese pattern graphics and latest laser cutting technology. The five designs represent longevity, luck, beauty and happiness.
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