Compte rendu de Rohit Bhargava du Corporate Social Media Summit avec 10 leçons à retenir tirées des dernières campagnes de quelques unes de plus grandes marques - notamment Best Buy, Dell et Samsung, particulièrement intéressantes
- American Express - “Altruism has a long tail.”
- Union Pacific - “Never underestimate local communities.”
- Coca-Cola - “The most important number in social media is 360.”
- Best Buy - “Nobody owns social media.”
- Samsung - “Negative experiences are our biggest opportunity.”
- Dell - “Forget ROI and focus more broadly on business value.”
- Southwest - “Have fun and be human.”
- Kodak - “Real time listening pays off.”
- New York Life - “Brands need to trust their people.”
- Pepsi - “Reward people for everyday behaviour.”