Laure de Carayon, China Connect par frenchweb
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Consumers, Branding, Social Media
8.00-8.45: Registration, Breakfast
8.45-8.50: Welcome address, Laure de Carayon
8.50-8.55: Introduction by Derek LING, CEO of TIANJI.COM (CN)
8.55-10.30: THE MODERNIZING CHINESE CONSUMER
8.55-9.25 – « WINNING THE BRAND RACE IN CHINA: CONNECT TO WIN »
Keynote: Linda TAN, Consumer Insights Director ZENITH OPTIMEDIA (UK)
9.30-9.50 – « VIRTUAL WORLD, REAL TRUST: digital behaviors across 1-4 tier cities »
Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
9.55-10.20 – FOCUS ON CHINESE YOUTH : TRENDS & SOCIAL MEDIA INSIGHTS
Keynote: Sam FLEMMING, Chairman CIC data (CN) – Video Conference
10.30-10.45: Networking Break
10.45-13.00: BRAND BUILDING IN CHINA
Moderator: Marc TUNGATE, author of the weekly column Media Planet at Stratégies
- THE CHALLENGES OF PRODUCT CONCEPT, NAMING, SLOGAN and VISUAL BRANDING
10.45-11.00 « Why Chinese people love logos »
Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
11.05-11.35 « Decoding the Chinese perception of luxury ads »
Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
- ADAPTING TO CONSUMERS HABITS AND LEVERAGING ONLINE DYNAMICS
11.40-11.50 « Reiventing mechanics to preserve a brand DNA & answer local customers tastes
Keynote: Marie DUVAL, Brand Development Platform leader UNILEVER (FR)
11.50-12.00 « Why co-creation can help your brand succeeds in China »
Keynote: François PETAVY, CEO eYEKA (FR)
12.00-12.15 « Growing brands in China via direct channels
Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
12.15-12.30 « How the oldest French cognac house challenged conventions to recruit new consumers in China
Keynote: Francis PERRIN, Global Brand Director MARTELL Cognac /Pernod Ricard (FR) and Nicolas CHEMLA International Strategy Officer, TBWA Being (FR)
12.30-12.45 HSBC, the World’s local bank: 150 years in China
Keynote: Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR)
12.45-13.00 « Inspiring Brand experiences in China »
Keynote: Brice AUCKENTHALER, Founder Tilt Ideas (FR)
13.00-14.00: Lunch Break
14.00-14.20: I – CHINESE TELEVISION LANDSCAPE
Mateo EATON, Deputy General Manager ESP, GroupM (CN)
14.30-18.15: II – CHINESE DIGITAL AND SOCIAL MEDIA LANDSCAPE
Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
- SOCIAL MEDIA IN CHINA
14.30-15.00 > THE BIG PICTURE AND UNIQUE CHALLENGES MARKETERS FACE
by Thomas CRAMPTON, Asia-Pacific Director of Digital Influence OGILVY, (HK) – Video Conference
15.10-15.40 > Introduction to TENCENT
- Social media and cases studies. How are advertisers such as Nike and Dior, using Tencent multiple digital platforms to reach consumers
by Jeff KWEK, Head of Strategy & Branding, Online Media
15.50-16h05 -THE SURGE OF E-COMMERCE : from the rise of group buying to a global online market
Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
16.15-16.30: Networking Break
16.30-16.45 – ONLINE VIDEO SITES
Keynote: Mateo EATON, Deputy General Manager ESP, GroupM (CN)
16.50-17.10 – « Young Chinese and professional social networks »
Keynote: Derek LING, CEO TIANJI.COM (Viadeo Group)
17.10-17.25 – CHINESE PEOPLE ARE CHECKING-IN
Keynote: David LIU, CEO JIEPANG (CN)
17.30-17.50 -PANEL: DRIVE ONLINE INFLUENCE INTO OFFLINE BUSINESS & BRANDING
Bryce WHITWAM, David LIU, Jan VAN DEN BERGH, Chairman HOLABA (CN), Anina TREPTE, Founder of 360Fashion Network (CN)
18.00-18.15 – « The Power of brand advocacy »: exclusive presentation of the survey findings over 18 french brands (http://www.holaba.com.cn)
Keynote: Jan VAN DEN BERGH, Chairman HOLABA (CN)
18.30 END
DAY 2 – Friday, June 17th, 2011
Brand Experience, Social&Mobile Engagement, Luxury
8.15-9.00: Registration, Breakfast
9.00-10.30: BRAND EXPERIENCE IN CHINA (1/2)
Moderator: Laure de Carayon, organizer, @laure2carayon
- THE RISE OF SPONSORSHIP SOLUTIONS
9.00-9.30 Introduction, Focus on: Branded Content, Product Placement, Celebrity Endorsement
By Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN)
9.35-9.50 > How to engage millions of web viewers: « Buzz My Heart » by Yue Sai/L’Oréal
Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
9.55-10.10 > From a French short TV hit to a branded online serie : « Camera Café », the saga goes on by Nescafé
Keynote by Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN). Nicolas COPPERMAN, Managing Director ROBIN&CO (France)
10.15-10.25 > How Augmented Reality promotes VW race cars serie in China
Keynote by Olivier AUDOUZE, Marketing Director TOTAL IMMERSION (France)
10.30.10.45 With also: Anina TREPTE (Founder of 360Fashion Network (CN), Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR), Marie DUVAL, Brand Development Platform leader UNILEVER (FR)
10.45-11.00: Networking Break
11.00-12.30: BRAND EXPERIENCE IN CHINA (2/2)
Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
11.00-11.20 – CHINESE MOBILE LANDSCAPE: THE BIG PICTURE (20′)
Keynote: Warwick HILL, CEO 3RD SPACE (UK)
11.25-11.45 – « SOCIAL GAMING, SOCIAL SHOPPING: empower your consumers and fans to become brand advocates and drive sales »
> Social Gaming by Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT
> Social Shopping by Anina TREPTE, Founder of 360Fashion Network (CN)
11.55-12.20 -PANEL: MOBILE ENTERTAINMENT TRENDS
Introduction: Anina TREPTE, Founder of 360Fashion Network (CN)
With: Warwick HILL, Mateo EATON, David LIU
12.30-13.45: Lunch Break
13.45-18.00: LUXURY BRANDS : how the ever growing luxury market impacts Chinese marketing, advertising economics and consumer behavior.
Moderator: Olivier BURLOT, Investor, media and events in China (HK)
13.45-13.55 – « Affluent people typologies »
Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
14.00-14.20 – « Identifying and Reaching Chinese HNWI »
Keynote: Olivier BURLOT, Investor, media and events in China (HK)
14.30-14.50 - »Decoding the Chinese perception of luxury ads: Beauty for Chinese »
Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
15.00-15.20 – « Mobile: the ultimate luxury destination ? »
Keynote: Warwick HILL, CEO 3RD SPACE (UK)
15.30-15.45: Networking break
15.45-16.05 - Digital activation from Paris to the Chinese consumers: Fantasy or reality ?
+ « Portrait of the Chinese Blogger »
Keynote: Stéphane GALIENNI, Founder BALISTIK*ART, Blogger BUZZ2LUXE (FR), Katja GRAISSE, International PR Manager, BALISTIK*ART
16.15-16.35 PANEL: FROM OFF LINE EXPERIENTAL SHOPPING TO E & M-COMMERCE
Introduction & Moderator: Alexandre MEERSON, Managing Partner La Boutique de Luxe (UK)
With Daniel ROGGER, International Sales Director A.LANGE & SOHNE /Richemont Group (Germany) , Warwick HILL, David LIU, Anina TREPTE
16.40-17.00 PANEL: RISKS AND WINNING STRATEGIES : from google centric approaches to Branded online communities
Moderator: Anina TREPTE, Founder of 360Fashion Network (CN), @aninanet
With Jan VAN DEN BERGH, Alexandre MEERSON, Daniel ROGGER, Nathalie OMORI
17.00-17.30 – « The new Luxury in China – out of the automotive perspective »
Keynote: Birgit Gebhardt, Managing Director TREND BÜRO (Germany)
17.35-18.00 PANEL: LOCAL LUXURY BRANDS and wealthy chinese craving luxury’s heritage : which market, which stakes for western luxury houses ?
Moderator: Eric BRIONES, Strategic planning Director Publicis&Nous, blogger @Darkplanneur
With Valeria LLOPIZ, International Editorial Director ELLE (FR), Daniel ROGGER, Nathalie OMORI, Birgit Gebhardt