U.S. Advertising Spend and Effectiveness Key...

U.S. Advertising Spend and Effectiveness

Key takeaways

• Television advertising surpassed $18 billion in the first quarter of 2011, growing almost nine percent versus the same period in 2010.
• Recommendations from personal acquaintances was cited as the most trusted form of advertisement by U.S. Internet consumers (76%). Forty-nine percent said they trusted consumer opinions posted online.
• Mobile advertising is increasingly finding its way into mobile apps, with teenagers being much more receptive than their elders. 58 percent of teens say they “always” or “sometimes” look at mobile ads.

(via Fact Sheet: U.S. Advertising Spend and Effectiveness | Nielsen Wire)