"Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating theirunique value proposition, whether professional or personal, and then leverage it acrossplatforms with a consistent message and image to achieve a specific goal. In this way,individuals can enhance their recognition as experts in their field, establish reputation andcredibility, advance their careers and build self-confidence". Dan Schawbel Personal Branding Maps
Personal Branding Maps
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