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I've already talked to you about Hembakar är Bäst, IKEA's cookbook, photographed by Carl Kleiner. The projects follows with a serie of little ads for some of IKEA's kitchen products, directed by the photograph himself, and Forsman & Bodenfors studio (Eric Severin & Evelina Bratell). Beautiful!
Ikea - Art of cooking - Egg x 2 from Carl Kleiner on Vimeo.