"The basic idea behind using video is to drive traffic to your website/blog and build brand identity" says Lori McNee on her blog. Moreover Youtube ranks #2 for search engines after Google.
So why not use, as a visual artist, this great medium to show in a fun manner one's technical know how and art work.
Here are the steps to follow:
- 1 - Make Videos Geared Toward Your Audience:
- Target your niche
- Demonstrations
- How to
- Product reviews
- Interviews
- 2 - Create a Video Title that Stands Out:
- Use ‘keywords’ within the title
- For Search Engine Optimization (SEO) purposes use key words that are applicable to your product, service or brand.
- 3 - Tag & Categorize for Video Search Engine Optimization:
- Use words or tags that users most likely will be searching for on the web.
- Add as many keywords as you can and try and match to existing content – this helps your video become ‘recommended’ in the sidebar.
- Tags are important for SEO purposes.
- Video optimization is becoming more important as mainstream aspect to search engine optimization.
- 4 - Less is more:
- Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
- Research has found that people’s attention span begins to wander after only 8 seconds – keep it short so you don’t lose them.
- 5 - Brand Yourself in your Video:
- Video is a sure way to create brand awareness within your industry.
- Be sure and mention your brand/artist name and or logo.
- 6 - Create Your Own YouTube Channel:
- This is your first step towards becoming a video creator.
- The opportunity to create a profile for yourself and your content, and link back to your website URL.
- 7 - Promote Your Video:
- Use Social Media Sites such as Twitter and Facebook to virally market your video.
Source: http://www.finearttips.com/2010/04/why-artists-should-use-video-marketing/