Basketball, Sponsorship | Intersport and Turkish Airlines to sponsor the Euroleague Final Four

Intersport and Turkish Airlines are to sponsor the Euroleague Basketball Final Four, the concluding stage of Europe’s elite basketball competition.
The deal with Intersport will see the world-leading sports retailer’s logo appear on courtside advertising during the games, as well as on all sponsor recognition materials, including interview backdrops.
Turkish Airlines will become the official airline of the event, with associated advertising and marketing rights and a guarantee that its logo will be displayed across all major platforms, including live international coverage of the games.
The Euroleague Basketball Final Four features the top four club basketball sides in Europe playing in semi-finals, a third place play-off and a final over three days. This year’s event, featuring Regal FC Barcelona, CSKA Moscow, Partizan Belgrade and Olympiacos Piraeus, will be held at the Palais Omnisports de Paris-Bercy in Paris from 7th to 9th May.  [Via]