Pour les impatients, un avant-goût de ce qui vous attendra sur le site évènementiel. Et pour vous motiver à participer, l'un des créateurs de chez Buzzman m'a avancé sur twitter pouvoir donner le numéro de la dite Eva à quiconque dépassera les cinq minutes !Un bon commencement pour cette opération qui devra attirer de plus en plus de personnes dans les jours à venir !English translation:As they did in 2008 through a campaign named Canadairman, Axe Dry and Buzzman are coming back with an interactive and more glamorous campaign, Le Transpirateur.
Despite a few evocative name, the (male) audience has the pleasure to the pleasure of getting to know a lovely girl called Eva. Your impossible mission if you accept it: to get the perspiration drops that may interrupt your (early) virtual romance.
This web campaign appears at first sight relevant and motivating for the audience: in addition to the desire to discover her friend Lola (200000 viewers needed) , this idea has a real link between product attributes and the brand image as a sexy positioning. For those who will be impatient, a taste of what awaits you on this special website.
And to motivate you to participate in one of the creators from Buzzman promised me on twitter to give the number of Eva to the guy who will exceed five minutes time on the application!
A good beginning for this operation which will attract more and more people in the days to come!