L'équivalent de la Croix-Rouge en Australie vient de lancer il y a quelques jours une campagne de fundraising par le biais des médias sociaux, et plus particulièrement Facebook.
Peu de vues pour le moment, mais semble t-il assez pour encourager le public à participer et collecter des fonds.Un dispositif de fundraising communautaire, dont les points positifs proviennent de l'idée de challenge et du support de fan page: Facebook permet une facilité d'exécution qui fait souvent défaut dès lors que le communicant sollicite un peu trop l'audience !Sources: Campaign Brief, Marketing MagEnglish translation:
Australian Red Cross has just unveiled few days ago a new fundraising social media campaign using particularly Facebook.
For the Love of Humanity is indeed a facebook application incorporated into a facebook fan page, that as a role of a website.
Motivations for using such a support may come from because of the easy way to use and the main purpose: For the Love of Humanity tends to motivate participants to engage their communities and motivate everyone to realize the challenges for your good and that of humanity
This online campaign directed by Jack Watts Currie has also used conventional media (street and outdoor) to raise awareness about the concept.
So last week, provocative posters have promoted the campaign purpose while a street event posted on YouTube has aimed at reaching audience and involving them: Dan and his participative full body wax on Sydney streets.
Even though the number of views is not so high, it seems to encourage audience to participate, involve their friends and raise funds. An interesting fundraising community campaign, using all the attributes of a Facebook page with the main purpose: Facebook offers an ease of execution, that is an answer to people not really motivated to answer appeals from marketers