Building upon last year's event that showcased epic waves, 500,000 fans and record prize money, the relationship integrates Nike brands Hurley, Nike 6.0 and Converse and the sports of surf, skate and BMX into the U.S. Open to create one of the largest and most innovative properties in action sports. [Via]
Surf, sponsoring - Nike goes deeper into the Surf world with the US Open partnership
Publié le 08 avril 2010 par Sportbusiness360Building upon last year's event that showcased epic waves, 500,000 fans and record prize money, the relationship integrates Nike brands Hurley, Nike 6.0 and Converse and the sports of surf, skate and BMX into the U.S. Open to create one of the largest and most innovative properties in action sports. [Via]