Surf, sponsoring - Nike goes deeper into the Surf world with the US Open partnership

IMG Action Sports has announced a multi-year sponsorship agreement with Nike for the prestigious U.S. Open of Surfing, staged July 31 to August 8 in Huntington Beach, California.
Building upon last year's event that showcased epic waves, 500,000 fans and record prize money, the relationship integrates Nike brands Hurley, Nike 6.0 and Converse and the sports of surf, skate and BMX into the U.S. Open to create one of the largest and most innovative properties in action sports.   [Via]