Munich 2018 has announced five new sponsors for its bid to host the Olympic Winter Games.
The new sponsors, known as the "Freunde der Bewerbung" or "Friends of the Bid", will pay around US$40,500 in some of the first of 50 small deals the bid leaders hope to accumulate. They are outdoor sports specialist Schuster, advertising agency APA, engineering group Drees & Sommer, bus company OberbayernGruppe, and Deutsche Industrie- und Handelskammer (Association of the German Chambers of Industry and Commerce).The deals grant each company's a presence at the bid team's headquarters and on billboard advertising campaigns.Munich 2018 Ltd managing director Bernhard Schwank said that the bid committee was pleased to have already raised more than half of its targeted sponsorship income. [Via]