Fiat to sponsor the English Football Association for 4 years

The Football Association has agreed a four-year sponsorship deal with Fiat Group Automobiles UK. Financial details were not released but the deal is likely to be of similar value to the one the FA recently signed with McDonald's, which earns them an annual US$4.2 million. Fiat will become an official supplier to English soccer's governing body and to Wembley Stadium, the home of the England national team. The car manufacturer will also be granted marketing rights for England home internationals. [Via]