Based on Briansolis post.
In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:
R.O.A.D.
- Research – Monitor target audiences about brands and competition
- Objectives – Define objectives with target audiences and social metrics
- Actions – Create a social marketing strategy with a definitive plan of action
- Devices – Deploy social platforms based on audience, objectives and strategy
How To read and understand this graph ?
E-commerce and Media Publishing are the priorities in the industry sector, certainly the big companies already media/e-commerce oriented decided to optimize budget (the reason of the 5% decreasing).
Illustration ?
In Europe, ToysRUs is coming on e-commerce (Franck has a new challenge)
for Healthcare maybe you can read TopRankblog 5 Best marketing advices
How To read and understand this graph ?
The pure web traffic will be replace by the strategic lead generation. Not enought social oriented i believe :-(
The reducation of client acquisition cost is a good illustration of the trend using social tools…
Microblogging and social networks are the new focus. I hope the fact will be more important that I believe :-)
In your company what is the trend for 2010 ?