Des milliards d'allumettes qui ne seront pas entre les mains d'enfants

"72 000 children were seriously burnt in Mexico last year. Don't leave matches around children."

"72 000 children were seriously burnt in Mexico last year. Don't leave matches around children."

"72 000 children were seriously burnt in Mexico last year. Don't leave matches around children."

Advertiser: Michou y Mau Foundation for the Burnt Child
Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes
Musique : Joke

Très belle création de l'agence Young et Rubicam, Mexico mais le concept n'est pas nouveau,
voici ci dessous, via le blog coloribus , une selection de campagnes publicitaires crées sur le concept de l'accumulation.