Cross Visiting Report of Twitter.com Visitors and Selected Leading Online News Sites
Total U.S. Internet Penetration Penetration of Twitter.com Visitors Index
Total Internet 100.0 100.0 100
Yahoo! News 22.1 36.0 163
CNN 17.4 38.1 219
MSNBC 15.2 32.2 212
AOL News 14.3 32.0 224
NYTimes.com 5.7 15.7 275
LATimes.com 2.7 8.0 296
Wall Street Journal Online 2.4 6.7 276
HuffingtonPost.com 2.2 9.1 419
Chicago Tribune 1.7 5.2 306
C’est en train de se passer : le microblogging est juste en train d’exploser aux Etats-Unis.
“So these data firmly establish that there’s a strong relationship between Twitter users and news consumption. But the chicken-and-egg question continues to gnaw at me: Is it that the real-time “newsiness”of Twitter inherently attracts news junkies, or is it that the mainstream news attention on the site is pushing more and more news consumers to get on Twitter for the first time?”
Et il y a la preuve d’un lien direct entre accès à l’information et microblogging
Marques, annonceurs, agences : dans ce monde de conversation, d’information-party-players, comme dirait le dicton anglo-saxon : bring your own booze, apportez de la valeur. C’est le moment.