rang Investissements Evolution 2006/2005 (%) Presse Radio Télévision Affichage Cinéma Internet Médias Tactiques
Renault 1 311.2 5.7% 80 88.8 83.6 38.3 1.6 18.8 0.1
E. Leclerc 2 218.6 -6.4% 82.7 90.2 1.0 30.6 1.5 12.6
Unilever France 3 214.0 -7.3% 21.1 8.1 162.0 14.8 0.6 7.3 0.1
SFR 4 208.3 -4.3% 35.5 64.6 33.1 32 1.8 41.1 0.2
Peugeot 5 201.4 2.2% 64.6 35.3 55.7 33.0 0.9 11.9
Citroën 6 195.6 9.9% 67.2 41.9 68.7 15.4 0.3 2.2 0
Orange 7 189.2 43.7% 40.8 27.5 53.5 47.9 2.1 17.2 0.1
Carrefour 8 175.3 1.1% 49.6 73.7 37.6 14.3
Universal Music 9 172.8 17% 10.0 44.4 106.3 4.7 1.5 5.6 0.2
Nestlé 10 165.8 -13% 15.6 3.2 135.0 10.5 0.1 1.3
SNCF 11 165.3 7.7% 31.6 26.9 24.0 23.0 1.3 58.3 0.2
Procter & Gamble 12 151.6 -4% 8.4 11.6 116.1 3.2 12.4 0
L’Oréal Paris 13 149.0 5.6% 35.4 0.6 98.1 5.2 9.6
France Télécom 14 148.7 -40.3% 24.2 47.2 24.3 16.7 36.2 0.2
Gr. des Mousquetaires 15 140.8 8.3% 34.9 82.6 23.3 0.1
La Française des jeux 16 132.4 11.9% 16.1 33.3 59.2 3.0 8.3 12.4
Wolkswagen 17 132.1 16.4% 53.4 20.1 34.6 14.5 0.6 8.9
Bouygues Telecom 18 130.2 -2.3% 13.9 42.9 25.5 16.2 10.6 21.1
Danone 19 129.6 -1.3% 3.2 1.6 121.5 2.4 0.2 0.5 0.1
Neuf Telecom 20 126.2 62.7 25.2 6.4 60.9 17.5 4.6 11.7 0.1
SourceTNS Média Intelligence Investissements en Millions d’euros.
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