Scanbuy’s 2D Barcode Application to be Pre-Loaded on LG Camera Phones

Press News - New York – January 23, 2009 –
Scanbuy, a global leader in mobile marketing solutions, today announced that its ScanLife 2D barcode application will be pre-loaded on camera phones from LG Electronics, the third largest handset manufacturer in the world. The KF310 is already available with the application in Spain, and additional phones will be introduced in other markets over the coming months.
The ScanLife mobile application uses camera phones to read all major 2D barcode formats which immediately connect the user to mobile content and information. This removes the need for a user to type long URL’s or search for information using keywords. The ScanLife solution is geographically and internationally interoperable and can therefore be used anywhere. Today, it can be downloaded for free from the phone’s browser at www.getscanlife.com.
“We are thrilled to announce this agreement with LGE. Their support will substantially assist in bringing 2D barcode technology to mobile subscribers around the world,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Mobile data usage is increasing exponentially every day, and the ScanLife solution will make it easier than ever to discover and navigate to content from anywhere.”
The ScanLife Code Management Platform is used by marketers and content providers to extend their content and messaging onto mobile devices from media including print advertising, packaging, and more. In addition, any individual can create free codes from the platform that link to their contact information or social networking websites. LG’s Mobile Communications Company is the third largest phone manufacturer in the world, shipping just over 100 million handsets in 2008. Some of their popular models include the Renoir, Secret, and Viewty.
About Scanbuy, Inc. Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife client application and Code Management Platform have been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, and Denmark. Media companies, digital content owners and marketers use the platform to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.
About LG Electronics Inc. LG Electronics Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG comprises four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
For more information, please visit www.lge.com.