BRANDING : 1948 Nike’s New London Store

Publié le 26 février 2009 par Jean Julien Guyot
1948 is neatly tucked away between Shoreditch High Street and Curtain Road in East London.

The store, which is also a gallery space and a social meeting point, is the best place to check out the new NSW Collection as well as ‘Tier Zero' products. It's part retail outlet, part creative playground.


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The NSW Collection which launched last year is based on the radical idea that sports folk and creatives aren't that different - they both share the same rooted desire for freedom and self-expression. The 1948 Space is built around that idea, with collaborative projects going on throughout the summer including a special series of installations exploring the notions of community through sports - especially street sports - and art.