AFFICHAGE: film promo a guy who ejaculates fire...

A campaign with an unconventional twist for Director Brian Belefant’s comedy ‘Burning Passion’ is a film about a guy who ejaculates fire. The story is a metaphor for male sexual identity and has a brutally cynical view of love. So of course...Valentine’s Day would seem the worst possible day to screen it.

Working closely with Creative Advocate and Social Networking Consultant Cosondra Sjostrom. They hatched a plan to reach single people on the most romantic day of the year. How do you reach all the lonely hearts who don’t have a date? Well.
In order to inform their audience, Sjostrom and Belefant recruited staff in cities from Seattle to Chicago to New York to Tokyo to Toronto and many in between, instructing them to place posters in laundromats for two weeks prior to the event. The posters direct audience members to www.burningpassionfilm.com, where the film will play at a time when most of the world is nibbling on chocolate, sipping champagne, and professing undying love.

After 200 Poster were plastered across the world in Laundromats and the loneliest of audiences have been hit. The film will play via webcast for free at midnight on Valentine’s Day at www.burningpassionfilm.com
To see Belefant’s work, please visit http://www.belefant.com. For more information, please contact Cosondra Sjostrom http://www.cosondra.com