AFFICHAGE: Reborn to be alive

In Belgium the law concerning organ donation is very confusing. Everybody thinks he or she is automatically considered as a donor, but in fact you have to register to become an organ donor.
Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also to a male target audience. That’s why we placed the following ad in P-magazine, Belgium’s leading male magazine.