Le tout fait partie des efforts marketing de la NHL pour vendre du hockey aux USA :
he second phase of the season-opening marketing campaign focuses on the relaunch of NHL.com, which was completely re-designed and re-programmed to be more personalized for fans and utilizes more digital content and video.
In these spots, Carrie Milbank, the host of the NHL Network Online’s The Hockey Show, visits experts, including broadcaster Ed Olczyk and Tampa Bay coach Barry Melrose, to educate them on various features of the new NHL.com. In one version, Milbank visits Henry and Linda Staal, parents of NHL players Eric, Jordan and Marc Staal, in their Thunder Bay, Ontario, home to show them how the new NHL.com allows them to more closely follow their sons’ careers. The spot closes with: “The New NHL.com. For parents of NHL players, and fans everywhere.”