Cellularnews relaie une étude de BT to go au UK qui confirme l'usage du mobile dans un magasin physique :
- Forty five per cent have browsed for goods or services;
- One in three have price checked or searched for a review of a product/service;
- One in three have found that their devices have helped them to make well-informed buying decisions;
- One in five have made an actual purchase online in the past three months.
L'étude indique aussi des ratios sur les marchands et l'internet mobile.
Consumers Using Mobile Internet to Bag Bargains on the High Street
http://www.cellular-news.com/story/33206.php?source=rss
Ce type de comparateur existe parmi les opérateurs français on citera volontiers orange
Les clients d'Orange World et les codes EAN
http://mobilecrossmedia.blogspot.com/2008/07/les-clients-dorange-world-et-les-codes.html
Et au niveau américain, Sprint est sans doute le plus abouti avec son mobile shopper qui intègre un wallet de paiement.
Mobile Shopper by Sprint
http://insiden.blogspot.com/2007/09/mobile-shopper-by-sprint.html